Heroes Housing provides discounts and financial support and can save thousands when selling or purchasing a home. Our realtors and their local partners can work with our hometown heroes — teachers, firefighters, military/veterans, police, and first responders to save significant money!

Ways you could save are:

  • Discounts on Home Inspection, up to $150 value
  • Basic Home warranty, up to $450 value
  • Reduced lender fees, up to $2,000 value
  • No cost pre-approval, up to $500 value
  • Appraisal Report, up to $500 value
  • Reduced Real Estate Commission up to 25% off fees when buying or selling
  • Reduced Title fees

We have gone out and negotiated on your behalf for these discounts and our realtors believe in this program and our foundation so much they are willing to rebate some of their commission back to you as a THANK YOU for your service! Realtor partners can also often negotiate up to 3% (or up to 6% for government loans) in seller concessions to help cover your closing costs. Save THOUSANDS of dollars when purchasing a home through our Heroes Housing Program.

Another way we can help is our Home-savers program is funded through our Heroes Housing Foundation and assists Heroes and their families who are struggling with their mortgage due to disability or death to help bridge the gap with their mortgage during their crisis by making your 1st mortgage payment. Our services are FREE to our Heroes as a non-profit organization. Our Executive Director is a Nationally Certified Foreclosure Document Examiner who has worked as an Expert Witness in Foreclosure Prevention Cases.


Gabriela Williams


(985) 400-4224


In July 2012 Gabby moved to the NorthShore with her family from Florida. The Williams family fell in love with the charm and hospitality of the area. Gabby is a mother of two girls and her yellow lab Shepherd.  Her background includes over ten years in the medical field along with proficiency specializing in insurance, immigration law, and real estate. Her forte as a native of Honduras is her ability to speak, write, and read the Spanish language. She has always followed a path of integrity, commitment, and leadership. As a realtor, she hopes to help families with their dream home or transitioning to the next phase of their life. 

 Lance started his career in Louisiana working as a buyers specialist with a mega agent real estate team and became the number one buyer’s agent for the entire Northshore Keller Williams offices from Slidell to Hammond, LA.  Born and raised in Fort Walton Beach, Florida. After high school, he received double Bachelor’s Degrees from the University of West Florida in Science and Social Work. He then served 8 years in the Army Reserve, followed by 5 years working for Child Protection Services in Florida. Lance’s prior career as a Social Worker has given him the ability to care for and treat every client like family. 

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Scarlett Roger (Lender) NMLS 1877247 813-360-2806 scarlett.roger@edgehomefinance.com

Scarlett Roger is a Mortgage Professional in Tampa, Florida proudly servicing our clients in their homebuying process,  for the past 30 years.  As the Founder of Heroes housing and the wife of a Retired Fire Captain, as well as a Grand Daughter of a Marine Veteran,  Scarlett has found a passion in serving our community of Heroes and assisting them with their homebuying needs. Scarlett is honored to educate our homeowners on Loan Programs for their specific needs. We service all varieties of Clients both Hero and non-Heroes in loan program variations from Condos, FHA, VA, Conventional, and USDA. As a founder of Heroes Housing assistance, we contribute a portion of all of our transactions to our Heroes Housing Foundation.

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